As the phenomena of customer experiences expands I have seen examples in which the notion of an experience has been nothing more than a marketing slogan or gimmick. That said there are are other examples such as the latest offering from Airbnb – a one off listing on the Great Barrier Reef.
Year: 2016
As people become aware of the international study tour to Vietnam there inevitably comes a…
A while ago Happy Buddha posted a video of a man selling ice cream in…
As part of my role within Western Sydney University I am a liaison for players…
As sporting teams look to increase the sporting experiences there is an increasing focus on…
So, have you ever wished that you could get up closer to the action while…
A while ago I came across the Lego Experience Wheel which is a useful tool…
I recently posted about research I had conducted with Keith Parry (@Sportinaus) and former Wallaby…
Think about how many times you have been to a restaurant or bar and ordered…
Having undertaken research with the Australian Rugby Union (ARU) to better understand the fan experience…