A while ago I came across the Lego Experience Wheel which is a useful tool for outlining how Lego go about creating an experience from their product. The basic concept that it really captures well is that for each experience there isa Before, During and After which all combine to create the whole experience.
So what other applications does the LEGO experience Wheel have? Take a look at Stadium experience using the Lego Experience Wheel.
Customer experiences with dr timmy hall 