Eye tracking to better understand the experience

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In order to create a customer experience it is important that consideration is given to how a guest sees their experience.  Guests might not pick up consciously on the different cues which are provided to support the experience, but they will certainly be able to judge whether or not they think they have had a good experience or not.

One of the keys to being able to stage a successful experience is attention to detail to create a consistent and cohesive theme.  The ability to plan and execute this attention to detail is made all the more important when you consider recent research  which has been completed in restaurants using eye tracking equipment has revealed that in one hour guests pick up on as many as 7,000 details.

This research shows that eye tracking can be a useful tool at identifying those key components which need to be considered in creating a customer experience.

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