In creating customer experiences into the future it will be essential that organisations embrace technology. The public is becoming more technologically able and as such can interact with products and services like never before and is providing new and unique opportunities to educate customers.
Even ordering a cup of coffee can become an immersive and educational experience. Ideum in association with Starbuck transformed the humble table into a touchscreen experience which allowed customers to learn more about the coffee they were drinking through the use of specially designed coffee coasters.
To see this technology in action take a look at the video below
To read more about this unique innovation click here