Have a look at the following clip of chef Shannon Bennett on the Masterchef Australia program. Notice his reference to aroma (engaging the senses) and seeing the theatre of the dessert. Listen to those who are watching – what emotions have been elicited simply from watching (not yet tasting) the dessert? Also note that the effect is not immediate, and even though only taking a short period still manages to building suspense and surprise.
Certainly ticks a number of the experience economy boxes and is another great example of how the the theatre of food can add to a dining experience.