Today there are many different ways in which organisations try to gain repeat business from customers, one of those ways is through the creation of loyalty schemes which are often associated with some sort of reward. Take a minute to think about the impact of such a scheme;
Organisations – need to warehouse each of the awards that they offer, they need to update reward offerings and what do you do with rewards that customers do not request
Customer – may not like the rewards on offer or after utilising the service over a period of time may have already taken advantage of the rewards on offer
In an attempt to mass customise rewards offered to customers organisations such as Rewards Shop allow customers of third party organisations to nominate the reward of their choice. They will then research the request and come back with a quote for the requested reward, meaning customers participating in the same rewards scheme are able to customise the program to reward them in their own way
Customer experiences with dr timmy hall 